Privacy Policy

Privacy policy

Last updated: 19 March 2014
The Gun Rack is a trading name of Orchard Innovation Ltd whose registered number is 02979603 and our registered office is at 3, Station Parade, Cherry Tree Rise, Buckhurst Hill, Essex. IG9 6EU

We understand you care how information about you is used and shared and we 
appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy and 
forms part of our website terms and conditions ('Website Terms').
By accepting our Website Terms or by visiting ('the Website') you are 
accepting and consenting to the practices described in this Privacy Policy.
The Website is brought to you by The Gun Rack. The Gun Rack believes it is important to protect your 
Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a 
personalised service that meets your needs in a way that also protects your privacy. This policy explains how 
we may collect Personal Data about you. It also explains some of the security measures we take to protect 
your Personal Data, and tells you certain things we will do and not do. You should read this policy in 
conjunction with the Website Terms.
A list of companies forming The Gun Rack group of companies is available from the Data Protection 
Manager at the address given in clause 7.1 below.
When we first obtain Personal Data from you, or when you take a new service or product from us, we will 
give you the opportunity to tell us if you do or do not want to receive information from us about other services 
or products (as applicable). You can normally do this by ticking a box on an application form or contract. You 
may change your mind at any time by emailing us at the address below.
Some of the Personal Data we hold about you may be 'sensitive personal data' within the meaning of the 
Data Protection Act 1998, for example, information about your health or ethnic origin.
1. Collecting Information
We may collect Personal Data about you from a number of sources, including the following:
1.1. From you when you agree to take a service or product from us, in which case this may include 
your contact details, date of birth, how you will pay for the product or service and your bank 
1.2. From you when you contact us with an enquiry or in response to a communication from us, in 
which case, this may tell us something about how you use our services. 
1.3. From documents that are available to the public, such as the electoral register.
2. Using Your Personal Information
2.1. Personal Data about our customers is an important part of our business and we shall only use 
your Personal Data for the following purposes and shall not keep such Personal Data longer than 
is necessary to fulfil these purposes.
2.1.1. To determine, your true identity from an imposter when you contact us.
2.1.2. To help us to identify accounts, services and/or products which you could have from us 
or selected partners from time to time. We may do this by automatic means using a 
scoring system, which uses the Personal Data you have provided and/or any 
information we hold about you and Personal Data from third party agencies (including 
credit reference agencies).
2.1.3. To help us to administer and to contact you about improved administration of any 
accounts, services and products that we have provided before do provide now or will or 
may provide in the future.2.1.4. To allow us to carry out marketing analysis and customer profiling (including with 
transactional information), conduct research, including creating statistical and testing 
2.1.5. To help to prevent and detect fraud or loss. 
2.1.6. To allow us to contact you in any way (including mail, email, telephone, visit, text or 
multimedia messages) about products and services offered by us and selected partners 
unless you have previously asked us not to do so.
2.1.7. We may monitor and record communications with you (including phone conversations 
and emails) for quality assurance and compliance.
2.1.8. We may check your details with fraud prevention agencies. If you provide false or 
inaccurate information and we suspect fraud, we will record this. 
2.2. We will not disclose your Personal Data to any third party except in accordance with this Privacy 
2.3. We may allow other people and organisations to use Personal Data we hold about you in the 
following circumstances:
2.3.1. If we, or substantially all of our assets, are acquired or are in the process of being 
acquired by a third party, in which case Personal Data held by us, about our customers, 
will be one of the transferred assets.
2.3.2. If we have been legitimately asked to provide information for legal or regulatory 
purposes or as part of legal proceedings or prospective legal proceedings.
2.3.3. We employ companies and individuals to perform functions on our behalf and we may 
disclose your Personal Data to these parties for the purposes set out in clause 2.1 or, 
for example, for fulfilling orders, delivering packages, sending postal mail and email, 
removing repetitive information from customer lists, analysing data, providing marketing 
assistance, providing search results and links (including paid listings and links) and 
providing customer service. Those parties are bound by strict contractual provisions 
with us and only have access to Personal Data needed to perform their functions, and 
may not use it for other purposes. Further, they must process the Personal Data in 
accordance with this Privacy Policy and as permitted by the Data Protection Act 1998. 
From time to time, these other people and organisations that we may pass your 
Personal Data may be outside the European Economic Area. We will take all steps 
reasonably necessary to ensure that your Personal Data is treated securely and in 
accordance with this Privacy Policy and the Data Protection Act 1998. 
2.4. Where you give us Personal Data on behalf of someone else, you confirm that you have provided 
them with the information set out in this Privacy Policy and that they have not objected to such use 
of their Personal Data. 
2.5. In connection with any transaction which we enter into with you.
2.5.1. We, and other companies in our group, may carry out credit and fraud prevention 
checks with one or more licensed credit reference and fraud prevention agencies. We 
and they may keep a record of the search. Information held about you by these 
agencies may be linked to records relating to other people living at the same address 
with whom you are financially linked. These records will also be taken into account in 
credit and fraud prevention checks. Information from your application and payment 
details of your account will be recorded with one or more of these agencies and may be 
shared with other organisations to help make credit and insurance decisions about you 
and members of your household with whom you are financially linked and for debt 
collection and fraud prevention. This includes those who have moved house and who 
have missed payments.
2.5.2. If you provide false or inaccurate information to us and we suspect fraud, we will record 
this and may share it with other people and organisations. We, and other credit and 
insurance organisations, may also use technology to detect and prevent fraud.
2.5.3. If you need details of those credit agencies and fraud prevention agencies from which 
we obtain and with which we record information about you, please write to our Data 
Protection Manager at The Gun Rack, 1-2 Market House, The High, Harlow, Essex. 
CM20 1BL.

3. Protecting Information.
We have strict security measures to protect Personal Data.
3.1. We work to protect the security of your information during transmission by using Secure Sockets 
Layer (SSL) software, which encrypts information you input. 
3.2. We reveal only the last five digits of your credit card numbers when confirming an order. Of 
course, we transmit the entire credit card number to the appropriate credit card company during 
order processing. 
3.3. We maintain physical, electronic and procedural safeguards in connection with the collection, 
storage and disclosure of personally identifiable customer information. Our security procedures 
mean that we may occasionally request proof of identity before we disclose personal information 
to you. 
3.4. It is important for you to protect against unauthorised access to your password and to your 
computer. Be sure to sign off when you finish using a shared computer. 
4. The internet
4.1. If you communicate with us using the internet, we may occasionally email you about our services 
and products. When you first give us Personal Data through the Website, we will normally give 
you the opportunity to say whether you would prefer us not to contact you by email. You can also 
always send us an email (at the address set out below) at any time if you change your mind.
4.2. Please remember that communications over the internet, such as emails and webmail 
(messages sent through a website), are not secure unless they have been encrypted. Your 
communications may go through a number of countries before they are delivered - this is the 
nature of the internet. We cannot accept responsibility for any unauthorised access or loss of 
Personal Data that is beyond our control.
5. Cookies.
When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing 
small amounts of information on your computer. These are called 'cookies'.
These cookies cannot be used to identify you personally and are used to improve services for you, for 
example through:
- Letting you navigate between pages efficiently
- Enabling a service to recognise your computer so you don't have to give the same information during one 
- Recognising that you have already given a username and password so you don't need to enter it for every 
web page requested
- Measuring how many people are using services, so they can be made easier to use and that there is 
enough capacity to ensure they are fast
See or to learn more about cookies.
Visit for a video about cookies.
Users typically have the opportunity to set their browser to accept all or some cookies, to notify them when a 
cookie is issued, or not to receive cookies at any time. The last of these options, of course, means that 
personalised services cannot be provided and the user may not be able to take full advantage of all of a 
website's features. Refer to your browser's Help section for specific guidance on how it allows you to 
manage cookies and how you may delete cookies you wish to remove from your computer.
Multiple cookies may be found in a single file depending on which browser you use.
The cookies used on this website have been categorised based on the categories found in the ICC UK 
Cookie guide, as follows:
Category 1: strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features, such as 
accessing secure areas of the website. Without these cookies services you have asked for, like shopping 
baskets or e-billing, cannot be provided.
6. Links
6.1. The Website may include third-party advertising and links to other websites. We do not provide 
any personally identifiable customer Personal Data to these advertisers or third-party websites.
6.2. These third-party websites and advertisers, or internet advertising companies working on their 
behalf, sometimes use technology to send (or 'serve') the advertisements that appear on the 
Website directly to your browser. They automatically receive your IP address when this happens. 
They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel 
gifs), and other technologies to measure the effectiveness of their ads and to personalise 
advertising content. We do not have access to or control over cookies or other features that they 
may use, and the information practices of these advertisers and third-party websites are not 
covered by this Privacy Policy. Please contact them directly for more information about their 
privacy practices. In addition, the Network Advertising Initiative offers useful information about 
internet advertising companies (also called 'ad networks' or 'network advertisers'), including 
information about how to opt-out of their information collection.
6.3. We exclude all liability for loss that you may incur when using these third party websites. 
7. Further Information
7.1. If you would like any more information or you have any comments about our Privacy Policy, please 
either write to us at Data Protection Manager, The Gun Rack, 1-2 Market House, The High, 
Harlow, Essex. CM20 1BL, or email us at 
7.2. We may amend this Privacy Policy from time to time without notice to you, in which case, we will 
publish the amended version on the Website. You confirm that we shall not be liable to you or any 
third party for any change to this Privacy Policy from time to time. It is your responsibility to check 
regularly to determine whether this Privacy Policy has changed. 
7.3. You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to 
the above address or by emailing us at This Privacy Policy applies to 
Personal Data we hold about individuals. It does not apply to information we hold about 
companies and other organisations. 
7.4. If you would like access to the Personal Data that we hold about you, you can do this by emailing 
us at or writing to us at the address noted above. There may be a 
nominal charge of £10 to cover administrative costs.
7.5. We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that 
we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. 
Please email us at or write to us at the address above to update your 
Personal Data.

If you feel there is something that you are not happy about sharing on our site then remember you have an option not to use it or you can always call the store to discuss the issue.

We love it when people visit our store, remember you can also call in to make a purchase.

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